Online Education

With a user pool of close to a billion, Facebook is a valuable marketing tool for businesses–and not surprisingly, a potentially expensive one. Advertising on the internet has always been on both ends of the scale, with small ventures getting by on a few dollars a day and others investing hundreds of thousands. But the [...]

Some of Facebook’s decisions may have raised a few eyebrows, from the Timeline format to their information-sharing policies. But on the marketing side, most of the changes have been for the better. Facebook marketers now have more tools to help better manage their pages, monitor their content, perform analytics, and get better results. If you [...]

Getting an advertising campaign off the ground is simple, especially with platforms like Facebook making everything intuitive. Where your marketing savvy comes in is turning all those likes and click-throughs into conversion–in other words, making money off the whole venture. Unfortunately, that’s where a lot of people stumble. So how do you increase your Facebook [...]

Facebook marketers often make the mistake of treating Facebook like Google Ads, and migrating the entire process from one to the other. One key difference between these two is that Google Ads targets users based on keywords, while Facebook is based on demographics. What this means is that although the same people might be targeted, [...]

Facebook’s popularity has forced e-commerce retailers to change their marketing approach. Instead of targeting individual users within a given profile, companies now market to these people’s social circles. The idea is not just to connect to the person, but to generate interest in the people they interact with. To a certain extent, it’s about getting [...]