Next to its enormous reach, Facebook marketing took hold largely because it’s easy to use. The company has made it so that anyone who can use Facebook can also advertise on it. Of course, some of the terms may be unfamiliar if you’re new to marketing, so it helps to know the basics. Here are some things worth learning as you set up your first Facebook page.
When you click on Create a Page, you’ll be met with six icons, each one representing a different type of page. This is simply a way for Facebook to classify your page so that people know what you are. Your options are Local Business or Place (for businesses with a physical address), Brand or Product (for well-known brands, online businesses, and freelancers), Company, Organization, or Institution (usually for larger service-providing firms or non-profit organizations), Artist, Band, or Public Figure (if you’re a group or individual promoting yourself), Entertainment (if it’s a page for some other artist or performer, like a fan page), and Cause or Community (for groups of fans or supporters of a particular cause).
Picking a name
If you’re a fairly active Facebook user, you’ve probably come across pages with entire sentences for titles, or even entire paragraphs. This is a classic mistake. You want your name to be short and sweet for several reasons. First, shorter names are punchier and therefore more memorable. Second, although you can say more in a longer name, people don’t usually bother reading the whole thing, so your message will likely be lost. Lastly, it’s annoying for readers when a page with a 60-word name takes up half the screen on their newsfeed.
Once you’ve picked your name, make sure of two things: 1) you can live with it for good, and 2) there are no typos. The name becomes unchangeable when you reach 100 fans, and you don’t want to be stuck with something you don’t like or that’s just plain wrong.
Don’t publicize it–yet
It’s tempting to like your own page or get friends and family to like it, just for the thrill of seeing the numbers go up. But this will cause your page to show up on their news feeds and drive traffic to your bare, uninteresting page–and drive away people who might have stayed otherwise. Before making things public, make sure there’s enough content and design to make it interesting!