If you build it, they will come–except when you’re on the Internet. With well over a hundred million sites live, the competition is fierce among websites, blogs, and more recently, Facebook pages. Owners of these pages have to get more and more creative by the day if they want to stand out. The first thing you want to do once your page is up is to add content that will draw people in, and hopefully make them stay.
Your first image
A profile picture would be a logical place to start. Unlike individual users, you’ll probably want to stick to one picture instead of changing it around, except when really necessary. Your choice of picture should therefore adequately represent you and be something your fans can associate with. Logos, or at least an image showing a logo, would be appropriate for businesses and organizations. Websites and freelancers can also use logos if they have one; otherwise, a picture of the creator or the person himself is usually appropriate. For physical products, you can use a picture showing the product itself, either on its own or in use.
Next, you want to fill in some information about your page. The “Edit Information” page will show different options depending on your classification. If you have over 25 fans, you’ll also be able to pick a user name. None of the fields are mandatory, but some are highly recommended for credibility. For brick-and-mortar businesses, these are usually those that have to do with location, including city/town, zip code, and address. URLs and author names are important for blogs, websites, and freelancers. Don’t feel obligated to fill in every field; too much text will clutter your page and make important information less prominent.
Words and photos
Finally, you’re ready to add content–something you’ll be doing regularly once you’ve got a steady flow of fans. It’s always good to have a buffer of ideas so you don’t go long periods without updating. Text works well for everyday updates, but if you’re making an announcement for an event or sale, it’s usually best to add in a picture so it draws more attention. You can also link to relevant articles or websites, or post albums for events and new products.
As we’ve mentioned, your content will probably take up the most of your time and effort. Every time you post something, you want to make sure it’s relevant to the page–although it’s okay to talk about random topics, you still want to have a coherent theme going on. Once in a while, take time to browse through your page and see if you’re on the right track.